About 131 Event Productions
About 131 Events
Husband and wife duo James and Sheri Nichols launched 131 Event Productions, a race management and timing company that hosts runs in 6 states. In less than two years, they have already gained a local following of racers seeking a top-quality racing experience.
The 131 Events team, comprised of about 20 employees, creates races from start to finish. This includes brainstorming, marketing, course design, food, music, photography, timing, set-up, tear-down and much more. Along with their goal to provide racers of all types with the highest quality experience, the events are also often themed and provide a fun, dynamic atmosphere for runners of all ages and abilities.
After working in the field for a few years and developing an interest in creating her own events, Sheri began 131 Event Productions in June 2014 as president of the company. With her creativity and experience in marketing, she makes the perfect pair with husband and VP of Operations James who handles technical aspects including timing.